Defining Your Agency’s STYLE

STYLE was originally designed to reach young gay and bisexual men of color, but its approach to engaging, linking, and retaining key populations is flexible enough to be used with other groups.

While the objectives for each component are consistent, specific program approaches should be chosen based on your target population, agency capacity, and community service gaps.

The following sections include examples of the components used by APEB for the M+ program.

Key Program Components

Component Objectives Possible Approaches
Social marketing
  • HIV/AIDS awareness
  • Program awareness
  • Fight stigma
  • Social media (Twitter, Facebook, Instagram, etc.)
  • Web sites (your own or content on others’)
  • Dating apps (Grindr, Adam4Adam, etc.)
  • Venue-based outreach (example: schools, bars, street fairs)
  • Radio announcements
  • Print media: Billboards, signs, advertisements, mobile van wrappers 
HIV testing
  • Identify cases
  • Links to care
  • Community events (health fairs, gay pride, parties, churches)
  • Clinic-based events
  • Mobile outreach
  • Kit distribution
High-quality HIV care
  • Holistic health
  • Viral load suppression
  • Welcoming, supportive atmosphere
  • HIV specialist clinic hours
  • Referral arrangement/partnership with community clinic
  • Integrated substance abuse care
  • Integrated mental health care
  • Community-based or linked
  • Culturally aware and inclusive
  • Appointment reminders (phone, texting)
Social support programs
  • Holistic health
  • Core life needs
  • Fight stigma
  • Self-efficacy skills
  • Health and HIV literacy
  • Support groups (formal or informal, therapeutic or social)
  • Food support
  • Housing support
  • Transportation assistance
  • Childcare
  • HIV education programs