Defining Your Agency’s STYLE | M+ Oakland STYLE Guide and Toolkit

STYLE was originally designed to reach young gay and bisexual men of color, but its approach to engaging, linking, and retaining key populations is flexible enough to be used with other groups.

While the objectives for each component are consistent, specific program approaches should be chosen based on your target population, agency capacity, and community service gaps.

The following sections include examples of the components used by APEB for the M+ program.

Key Program Components

Component	Objectives	Possible Approaches
Social marketing	HIV/AIDS awareness Program awareness Fight stigma	Social media (Twitter, Facebook, Instagram, etc.) Web sites (your own or content on others’) Dating apps (Grindr, Adam4Adam, etc.) Venue-based outreach (example: schools, bars, street fairs) Radio announcements Print media: Billboards, signs, advertisements, mobile van wrappers
HIV testing	Identify cases Links to care	Community events (health fairs, gay pride, parties, churches) Clinic-based events Mobile outreach Kit distribution
High-quality HIV care	Holistic health Viral load suppression	Welcoming, supportive atmosphere HIV specialist clinic hours Referral arrangement/partnership with community clinic Integrated substance abuse care Integrated mental health care Community-based or linked Culturally aware and inclusive Appointment reminders (phone, texting)
Social support programs	Holistic health Core life needs Fight stigma Self-efficacy skills Health and HIV literacy	Support groups (formal or informal, therapeutic or social) Food support Housing support Transportation assistance Childcare HIV education programs